Her Money
See your income, spending, and net position in one clear view. Understand where it went and what it means.
Financial clarity for women 35–65
Know where
you stand.
Your money, your patterns, your next move — without jargon, without judgment, and without starting from scratch.
Free to join · No credit card · Early access
This is the chapter where you come first.Your money should work just as hard.
— by Zaffre
The financial advice industry has never once asked what else was happening in your life.
The career interruptions. The caring years. The cost of showing up for everyone else. The decades of compound interest you missed while you were busy keeping everything together. by Zaffre starts there.
What by Zaffre does
Her Market
Financial news and rates curated for your life — not a trader’s. Plain language. Relevant context. No noise.
Pulse
A private voice or text journal for your money thoughts. Speak how you feel — the app listens, transcribes, and reflects your patterns back to you over time.
Built for where you are now
Because your financial life doesn’t exist in a vacuum.
Starting a family in your 40s. A career change at 38. Divorce at 58. An empty nest that arrived sooner than expected. Supporting ageing parents while your own future still needs tending. Perimenopause at 42. Menopause at 51. Working longer than you planned because retirement isn’t what it used to be. by Zaffre understands the season you’re in — and meets you there.
PerimenopauseMenopausePost-menopauseSurgical menopauseNot sure — feeling differentNot sure — feeling fine
How it works
Tell us where you are
Choose your life stage and set your financial intention. No lengthy forms.
Track what matters
Log money thoughts by voice or text. See your spending. Stay across the market.
See your patterns
Over time, by Zaffre reflects your financial patterns back to you so you can make clearer, calmer decisions.
Your next chapter
Early access is open.
Join the waitlist and be among the first women to use by Zaffre when we launch.
Free to join · No credit card · Unsubscribe any time